The Greg promotional advertising campaign
21 century productions have commissioned me to produce an advertising campaign to increase the ticket sales of their latest film release The Greg, they want a campaign that uses traditional posters sites and digital advertising platforms.
Requirements from brief
The client has requested that:
The campaign be targeted to an audience of 17-25 that is predominately male (70% male)
That the genre be either horror, thriller, or both
That the campaign utilizes traditional poster sites
That the campaign uses digital marketing platforms
Addressing the target audience
The client has stated the campaign is to be aimed at an audience between 17-25 years so I will have to ensure that the content produced is suitable and engaging for that age range, the client also mentions that the audience is male dominated so in theory the campaign will be more successful if it is aimed to please a male audience specifically.
Addressing the genre
It is mentioned within the brief that 21 century productions have achieved a reputation for producing horror/thrillers and that this is what they specialize in, so following tradition my product will also be horror and thriller in nature
Addressing print advertising
21 century productions stated that they want the campaign that uses traditional posters, and these posters will be displayed at bus stops, motorways, service areas and billboard facilities near cinemas to ensure the campaign will reach quite a large audience.
Addressing digital advertising
The client also mentioned that they also want to take advantage of digital advertising platforms as their research shows that 70% of their audience are more influenced by this kind of advertising. To fully utilize a digital marketing campaign, they can use popular social media services say Facebook, Instagram, twitter etc... to reach a large amount of people; also due to the complex algorithms modern social media sites use your content is pushed and more likely to reach the intended target audience who have shown interest in related products to yours.
Another social media site they can use is YouTube, a video streaming site where they can post teasers and trailers to gain interest from the users of site, YouTube also utilizes an algorithm that pushes content to viewers that enjoy comparable products.
Lastly, they can pay for advertising spots on google, which then ads are displayed on various websites. These ads are also once again targeted at specific people by algorithms.
Proposal
The title for my horror film will be The Greg and I will advertise this through both print products such as posters and billboards and online advertisement such as social media posts, websites, and pop-up advertisements.
The purpose of my product other than to promote the Greg film is to entertain, excite and scare.
Synopsis of the film
A journalist begins to investigate the mysterious disappearances of multiple people tracing them all back to run down, long forgotten buildings that lay dormant throughout the city. He documents his journey with a camcorder however his footage is corrupted, often displaying the figure of a man that was never there.
Synopsis of the advertising campaign
My idea for the promotional campaign is to create a series of posters in Photoshop that can be displayed at bus stops, motorway service areas and billboard facilities close to cinemas. These posters will also be posted to social media sites such as twitter and Instagram utilizing hashtags and the built-in branding tools like paid advertising spots to reach a large audience.
Inspiration
My film and advertising campaign has been inspired by a lot of other media of the horror thriller genre, for example the found footage theme is influenced heavily by the ring and Blair witch project. My story is also inspired by games like outlast
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